Customer Lifecycle Value (CLV) is much more than a business metric. It’s a powerful catalyst for transformation in the telecom industry. With AI at the forefront, CLV is being utilized in innovative ways to enhance CRM and customer service, ultimately improving customer experiences and driving significant business growth.
Explore these insights in our latest e-book with The Fast Mode.
“Open Digital Architecture makes us and our customers future-proof. Standardized foundations enable our digital BSS platform to be compliant and compatible in multivendor environments with less integration efforts and complexity.”
Check out this interview with Fahri Kercek, Head of Product Strategy at Etiya, and read about how Etiya’s commitment to industry standards brings various short- and long-term benefits to their customers.
A well-designed telco loyalty program not only rewards customer loyalty but also drives retention, reduces churn and increases lifetime value. With exclusive perks and personalized experiences, telcos can build stronger relationships with customers, transforming them into brand advocates.
Check out this interview with Ergün Mercan, Account Director of Etiya, who talks about how a versatile loyalty program can help in customer retention, and how it can offer differentiation and a competitive edge for a telco operator.
As communications service providers (CSPs) strive to improve customer perceptions, AI is emerging as a key enabler of smarter, more personalized support. Delve into this report written by TM Forum with Etiya sponsorship to understand how AI, when combined with human expertise, is reshaping customer service by boosting efficiency and reducing strain on agents. It also examines how data-driven AI solutions address complex customer issues, and how success is being measured through more nuanced KPIs, leading to continuous improvement and actionable customer insights.
Meeting telco customer expectations is challenging, with demands for personalized offers, complex bundles and seamless experiences. Failure can lead to costly churn, risking market share and revenue.
Read this article on Developing Telecoms, to learn how AI-driven sales enablement solutions prove to be a game-changer for telcos in securing sustainable and profitable growth.
Etiya's 2023 Sustainability Report highlights our unwavering commitment to environmental responsibility, social impact, and ethical business practices. Discover how we're integrating sustainability into every aspect of our operations to drive positive change for our planet and future generations.