Report: Taking On the Greenfield Operators with Digital Sub Brands
Mobile operators are looking to transform their entire organization to be more agile and customer centric. Digital sub-brands provide an opportunity to try out new platforms, operating models and customer relationships.
Read this report written by TM Forum to understand:
• The strategic reasons for creating a sub-brand
• How sub-brands improve customer experience
• Why creating sub-brands is challenging for existing IT systems and how to address the challenges
• How CSPs like O2, Orange, Saudi Telecom Company, Vidéotron and Vodafone have built successful sub-brands
• Why using teams with expertise outside telecoms is important
• How sub-brands can kickstart digital and cultural transformation
• How sub-brands impact CSPs’ wider wholesale strategies
Author: Barry Graham,
Contributing Analyst, TM Forum
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