Three key steps to smarter retention
Customer churn is both widespread and costly in telecoms. Minimizing churn is, however, not a straightforward exercise. Most companies still take a reactive approach when it comes to customer retention.
In this e-book, you will learn more about
- Why CSPs need to take smarter churn management measures
- The 3 key steps towards better customer retention
- Examples of AI-driven loyalty and CX enhancement activities
- The role of a BSS provider, as a strategic partner in retention
- Key AI-driven use cases for more successful retention activities
Author: Teresa Cottam, Contributing Analyst, TM Forum
Related Post
Technology has massively changed the way customers have communicated with organizations over the last 20 years. Today, customers do not just use telephones for interaction; they also make themselves h...
Companies need to embrace an omnichannel approach if they want to stay competitive and respond to new market demands. To maximize customer experience and get all the current and future capabilities a ...
Stakeholders across the information and communications and technology (ICT) world envision a connected future where zero-touch automation is accessible to manage and control highly integrated services...
English, Chinese, or Spanish, the inhabitants of the earth use thousands of different languages to communicate. On the other side, the communicative language in the world of machines consists of only ...
One of the most notable films of 2021 and perhaps the last 2.5 years of the pandemic, the Matrix 4 met with the audience at the end of December. It is one of the most important examples of the “...
Thanks to increased smartphones and social media penetration, a data-driven transformation has become possible in the retail sector for the last decade. Recent research shows that more than 75% of ret...
If we analyze Google trends, there is almost no search data for "what is digital transformation" until 2014. However, the "popularity" of the concept, which started to rise afterward, seems to have re...
The pandemic affected the telco industry just like all the industries and accelerated the plans for the adoption of digital technologies.Watch Mark Newman, TM Forum’s Chief Analyst, and Etiya&rs...
