Recent Posts
Micro-Experience Reality – Personalized Customer Touchpoint Campaigns
Transformation is nothing new. The replacement of funtional benefits based on experience is one of the first indications of transformation. As technology penetrates every moment of our lives, we can now trace our digital steps in full detail. This allows us to create sophisticated customer travel maps, which is itself a form of transformation.
Data-driven marketing is now an integral part of our daily lives thanks to personalized offering mechanisms and detailed customer purchasing journey tracking.
WEBINAR: Taking on the greenfield operators with digital sub brands
With many operators setting up sub brands as greenfield opportunities to address new markets and kick start digital transformation, this TM Forum Etiya joint webinar, will look at some of the challenges and the approaches being taken.
During this webinar, Etiya CCO Apostolos Kallis will be also sharing our case study where Etiya enabled an operator to create a new all-digital sub brand in just 10 months.
Evolution of Telco centered Business Ecosystem with 5G Networks
The sequential industrial revolutions over the last two centuries have changed our understanding of doing business. Sectoral developments centered around these revolutions have reshaped overall economic environment.
The focus of the fourth Industrial Revolution is the virtual/cyber world. Many new concepts such as autonomous systems, IoT, and big data have been introduced in the last two decades. However, these concepts have not yet been fully implemented.
Customer Next-Understanding Digital Twins
For companies, processes play a crucial role in ensuring that they maintain their competitiveness while also meeting important standards. Therefore, it is particularly important to design critical decision-making processes.
All scenarios should be considered directly or indirectly for structurally healthy process design; only then can organizational decision-making processes can be carried out without any risk.
ACG Research Report Pushing The Boundaries Of NFV: The Virtualized Digital Service Provider
Operators are replacing bespoke hardware-based network elements with software-based virtual network elements. By doing this to the extreme and running these in a public cloud under a managed services contract, while digitalizing the user interface in a way that takes maximum advantage of artificial intelligence, the industry will redefine what it means to be a communications service provider. A new Canadian mobile operator, Fizz, is pioneering this approach, which has enabled it to build a new business from scratch and expand very quickly, with minimal capital investment.
Putting the Connected Customer First
For the last few years service providers have been planning and undergoing massive digital transformations of their businesses. The common focus has been on transforming their technologies, culture and processes to meet the agility needs of 5G, virtualization, and digital services. Traditional digital transformations are long and costly, including significant modifications to many internal and external company systems and processes.
While those are valid and important areas to focus on, they are really only the tools or infrastructure required to accomplish a digital transformation. Just upgrading them will not meet the expectations of the new economy.
