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Recent Posts
Case Based Insurance and AI
In many respects, the main objective of the insurance is very clear, but when evaluated in details we can say that it is one of the services people cannot do the exact price/value comparison.
Perhaps we can generalize to the fact that the majority of insurance customers are rational consumers who are risk averse or who have to buy because of legal requirements. Legal or regulatory accountabilities create a "guarantee" customer base for the insurance sector. Some examples are TCIP (Turkish Catastrophe Insurance Pool), PPS (Private Pension System), passenger transportation insurances. The share of those policies created due to necessity in the total is not at all insignificant.
MWC’s ever-changing alphabet soup
Mobile World Congress was, as ever, an interesting and educational experience this year, featuring some novel technologies that provided a sense of what life could be like in future. Robots, for example, were everywhere, thrusting their advice and offers of help upon you as you walked between halls.
The event has always been something of a festival of acronyms, and this year was no exception, although the terms now causing most interest have undergone a sea change compared to only a few years ago. 4G barely gets a look-in these days, for example, as 5G, AI, AR, VR and others dominate keynotes and conference agendas.
Transformation Of Banking and AI
In the last few years, the effects of Gen C (generation C) have begun to be felt more clearly in all sectors. The purchasing expectations of this generation which was born into this digitalworld is higher than ever. They make clear choices and that they keep away from brands that can not understand their digital footprints and their special needs.
The Gen C who were born after 1994 and later, have nowadays compeleted their education, making their living financially and making their investments. This addresses an important change for many institutions starting with banking industry.
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Digital Evolution And The Need For Speed
A new approach to Digital BSS/OSS
"Get Digital Ready fast."
In today’s world, not only is change happening fast, it’s forcing businesses themselves to change fast. Digitalization is the key for accelerating that change.
Digital Transformation is everywhere.
It is seen not only as a tool to cut costs and boost customer experience, but also as a key driver for growth.
AI-Powered Segmentation
As the year comes to an end, the industry pauses to reflect on the likely trends for 2018. A leading prediction in the area of customer management is the integration of digital marketing activities into the customer lifecycle,[1] providing relevant communications along the customer journey. This doesn’t seem like a new concept at a first glance.
But what makes the subject interesting, and even complex, is the multitude of potential communication touch points customers are exposed to throughout their lifecycle, as shown below. The complexity is multiplied by the number of channels through which customers can interact and by the desire to tailor communications by persona or even to the individual.
