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Recent Posts
Engage, monetize and care
My recent blogs have explored why and how communication service providers (CSPs) are now evolving into digital service providers (DSPs), and also focused on the importance of innovation in BSS/OSS once the enterprise product catalogue (EPC) has been consolidated.
Now that you have these fundamental concepts in place, a crucial next step is to think about how you will enable the digital life for your customers. Essentially, this means providing a fully digital experience in the way that you carry out transactions and manage your operations, and how you represent yourself to the customer.
Orchestration everywhere – now what do we do
The B/OSS industry in general seems to have got a handle on network functions virtualisation (NFV) and the virtual network functions (VNFs), in part thanks to the work that some of have done in collaboration with TM Forum.
The B/OSS industry in general seems to have got a handle on network functions virtualisation (NFV) and the virtual network functions (VNFs), in part thanks to the work that some of have done in collaboration with TM Forum.Thoughts are turning to the actual building of services. The biggest focus is on orchestration, because this remains a seemingly incomprehensible task of managing and controlling all of these moving parts.
Event-driven marketing – buzz or reality?
Only the fittest telecoms operators will survive in future, but how do they become the fittest? The answer is by differentiation through the CSP brand and personalisation. It is essential to provide a differentiated customer experience in order to provide personalised one-to-one automated campaigns that set them apart from rivals.
So what are the benefits of event-driven marketing over campaign management? Campaign management acts according to a static rule engine, whereas event-driven marketing represents an automated process where the recommendation engine creates event-based customised campaigns according to the personal needs of the customers. B/OSS has come to a point where campaign management will be easily replaced by event-driven marketing and where the intelligence of event-driven marketing may enable more accurate segmentation than campaign management.
MWC: What is it good for?
As we move into the latter half of January, our thoughts are already turning to what for many in our industry is one of the event highlights of the year. I am of course referring to Mobile World Congress, which takes place this year from 22-25 February.
Yet aside from a few days in the beautiful city of Barcelona and the opportunity to catch up with colleagues past and present, what does MWC really provide in return for the sizeable investment - both in time and money - that many OSS/BSS companies make in attending this event every year?
BSS partnerships aren’t working, we need to change our approach
On the face of it, you’d think that partnerships would generally - if not always - be a good thing for companies seeking new routes to market for their products and services. Relationships based on a partnership agreement are less cumbersome and demanding than mergers and ideally are based on principles designed to support the common good. Clear targets and parameters can be established from the outset, and each partner can politely step away if and when the usefulness of an arrangement comes to a natural end.
