“The five major telecommunications operators (Telefónica, Orange, Vodafone, MásMóvil and Euskaltel) operating in Spain have jointly asked users to prioritize the use of telephones for essential activities such as remote work and distance education, given the strong increase in traffic and the fear that networks may experience episodes of saturation in the coming days.
5G aims to transcend connectivity from just the smartphones to virtually almost everything in our daily life with the ability to connect billions of devices, deliver high bandwidth and provide extremely low latency. It is expected to provide very high speed, connection autonomy, and very complex routing algorithms. It is obvious that based on such a variety of use cases, the monetization will be through the operator ecosystem where they manage not only their network but also their services and partners’ capabilities. Since the richness and effectiveness of this ecosystem will be the key differentiator, intelligent slicing and ecosystem management becomes crucial.
We believe that digital transformation has triggered not only technology-driven infrastructures but also a unique monetization renaissance. Through the last decade, we have observed a strategic evolution to a destructive competition where service providers have been positioned as major game-changers. As a critical outcome, the roles of service providers will go beyond providing infrastructure only, their commercial challenge and competitive positioning will be beyond comparison.
Transformation is nothing new. The replacement of funtional benefits based on experience is one of the first indications of transformation. As technology penetrates every moment of our lives, we can now trace our digital steps in full detail. This allows us to create sophisticated customer travel maps, which is itself a form of transformation.
Data-driven marketing is now an integral part of our daily lives thanks to personalized offering mechanisms and detailed customer purchasing journey tracking.
With many operators setting up sub brands as greenfield opportunities to address new markets and kick start digital transformation, this TM Forum Etiya joint webinar, will look at some of the challenges and the approaches being taken.
During this webinar, Etiya CCO Apostolos Kallis will be also sharing our case study where Etiya enabled an operator to create a new all-digital sub brand in just 10 months.
The sequential industrial revolutions over the last two centuries have changed our understanding of doing business. Sectoral developments centered around these revolutions have reshaped overall economic environment.
The focus of the fourth Industrial Revolution is the virtual/cyber world. Many new concepts such as autonomous systems, IoT, and big data have been introduced in the last two decades. However, these concepts have not yet been fully implemented.