In this exclusive interview with Bloomberg HT’s Hande Berktan, Etiya CEO Aslan Doğan provided insights into the current state of Turkiye’s software industry, its strong export performance, and key trends shaping the future. The discussion covered a comprehensive analysis of 2024, emphasizing the critical role of software exports and the challenges posed by a slowing local market.
Aslan Doğan highlighted how Turkiye’s software industry leverages trends such as cloud transformation, generative AI, and sustainability, while navigating economic shifts. He also underlined the importance of careful strategic planning to sustain growth in global markets.
The interview also showcased Etiya’s growth strategies in local and international markets, and the company’s global partnerships driving its success.