Overview
As digital services become more complex and personalized, service providers find it hard to manage a wide range of products, apply appropriate pricing, and offer the same functionalities and services on all customer channels consistently. In legacy systems separate developments need to be done for each front-end channel that increases the price tag for each new product launch. The pricing of complex products depends on dynamic parameters that are captured during the order processes, and sales agents need to be able to control the pricing flow and apply the relevant discounts at all times. Many service providers face high order fallout rates because of inaccurate orders, and that raises costs and exasperates customers.
Why Etiya’s CPQ?
Etiya Configure, Price, Quote (CPQ) takes an innovative, agile, collaborative, and modular approach that incorporates real-time analysis. It enables service providers to offer validated quotes that are consistent across all channels, and that best fit the customer. For the B2C market Etiya CPQ focuses on customizing packages to determine which one is most suitable for the customer. For the B2B segments Etiya CPQ manages the complexity of generating multiple engineered services (usually handled by separate departments), and combining them into a single quote.
Efficiency and accuracy results in lower costs and higher revenues
Effective bid management is essential for a successful sales operation. Etiya CPQ relies on a product catalog that provides a single, reliable and centralized source of all product and pricing related information, with built-in discounting, eligibility, compatibility and availability rules. Therefore it eliminates pricing errors and ad-hoc discounting. Through preconfigured building blocks, it allows to create flexible quotes faster, even for complex products and bundles.
Despite a constantly changing spectrum of variables, products and services are priced accurately, validated, and reserved in real-time, resulting in error-free quotes and significantly reduced order fallout. Sales representatives are empowered to use discounts to offer competitive prices to their customers, while at the same time, built-in discount and eligibility rules also provide margin protection for the company.
Sales don’t have to rely on manual processes any more, automation helps them in every step of the way to provide smooth quotation, quick offer validation and approval. This increases sales efficiency and decreases operational costs at the same time. Time can be crucial in a quoting process, and using our CPQ system ensures that the best available offer reaches your customer much faster.
Etiya CPQ also leverages the power of self-care. It empowers customers by providing them intuitive tools and interfaces enabling them to explore product configurations, pricing options, and to generate quotes independently. This self-service capability not only enhances customer satisfaction but also reduces the burden on your customer service team.
Data-driven insights, for better targeting and monetization
Knowing your customer is essential in order to provide a tailored quote that best fits their needs. Real-time customer data analysis provides the necessary insights for sales, so that agents can create the best quote for their customers. Whether it is a package better optimized for their usage habits, an up-sell or cross-sell offer to provide additional service opportunities, or a churn-preventing offer to retain your customer, it will definitely lead to a better relationship and result in higher satisfaction and improved revenues.
Excellent customer experience, consistently across channels
So, customers get what suits their needs best, and get it really fast. And they also receive a consistent service across their journey. As the whole company uses the same Product Catalog Management as data source, customers experience the same flawless and quick process end-to-end, from quoting through order fulfilment up until financial settlement. There are no discrepancies between various channels either, as Etiya CPQ uses OmniChannel FrontEnd Management, and Order Management to provide a consistent cross-channel experience along the entire journey. This consistent, easy-to-handle and fast process will ensure excellent customer experience for all customer segments.
And the technical part?
We know that easy implementation and system integration is always key. Etiya’s products are built in accordance with the ODA standards and principles of TM Forum, using Open APIs. We offer modular systems, that are flexible and highly scalable, allowing easy integration and enabling CSPs to transform into an agile digital operation.
Business is constantly changing, as also the needs of customers, and this will constantly require new features and modifications. We use microservices, that will ensure this agility for you, to introduce or modify features and capabilities quickly, for rapid time-to-market.
The product is pre-integrated with other products in the Etiya product portfolio, like Product Catalog or Order Management, but can also be implemented stand-alone, and it can be integrated with the customer’s existing products as well.
Etiya offers consultation services throughout the customization and implementation processes, to find the solution that is most suitable to our partner’s needs.
