Overview
To stay ahead of the competition, to meet customer needs and increase loyalty, companies are constantly challenged to launch innovative new products with fast time-to-market and accurate targeting. To efficiently target an increasing number of segments and verticals, operators need to manage a diverse product portfolio, create, modify and retire their products in an agile way. This becomes nearly impossible, when product information is spread over multiple systems and organizations, and can be retrieved only manually.
For effective sales management the sales teams, retailers and partners need to have instant and ongoing access to the most up-to-date product information, including pricing, compatibility and technical specifications.
Product Catalog Management enables powerful product data management across all sales channels enhancing consistency and accuracy. It makes sure that the product data is of high quality at any time, and it includes organizing, standardizing and publishing all product data to each sales channel.
Why Etiya’s Product Catalog?
Etiya Product Catalog Management provides a single, centralized source of truth for all product and service information, pricing, discounts, and eligibility rules. It ensures that product data is always accurate, consistent, and easily accessible across all channels for all users at any time.
It manages the product lifecycle by integrating marketing, commercial, and technical catalogs. Using the building blocks in these three layers, it provides flexible configuration options for creating single and bundle offers, and significantly accelerates time-to-market.
Flexible configuration and quick time-to-market
Companies can create and manage a wide spectrum of products from simple to very complex. A business may require single or bundled offers, add-ons, value-added services, third-party or partner products, and both physical and digital components to support its products, along with various pricing and discount schemes that are often tied to commitments or installment plans. Etiya Product Catalog orchestrates all these diverse product types, their interdependencies, and associated business rules from a single point. These components and definitions within the product catalog are reusable building blocks – whether they be tariffs, device attributes, or installment plans, etc. Time-to-market is accelerated through these reusable building blocks and flexible product configuration when launching or updating the product portfolio.
Products can be created via multiple channels, such as third parties, partners or dealers. It is easy to specify and configure products: they can be defined hierarchically, with limitless dependencies and dynamic inheritance relationships both vertically and horizontally. Bundles are managed efficiently by defining families of product building blocks, and they can include offers of different services, discounts, commitments, and even devices.
The engine, that drives accuracy and efficiency
Product Catalog Management is not just a repository of product and pricing data, but also contains data-driven rules that determine eligibility, compatibility, and availability, and ensures 100% quote and order accuracy.
Offers are provided to front-ends based on service eligibility and availability rules, or other eligibility rules such as channel, usage or location. This feature also presents special offers and campaigns based on customer eligibility as suggested by Campaign Management. Moreover, AI-driven qualification processes enable the delivery of personalized offers catered to the unique preferences of individual customers. Optional offers and up-sell or cross-sell opportunities can also be defined and included to increase revenues. Dynamic rules and algorithm-driven autonomous learning capabilities support complex service, business, and marketing rules to enable personalized customer interactions.
Centralized product information increases business consistency and sales efficiency, as all relevant data is available at the push of a button without time-consuming manual processes, while rule-based operation increases accuracy in quoting, therefore brings better customer experiences.
And the technical part?
We know that easy implementation and system integration is always key. Etiya’s products are built in accordance with the ODA standards and principles of TM Forum, using Open APIs. We offer modular systems, that are flexible and highly scalable, allowing easy integration and enabling CSPs to transform into an agile digital operation.
Business is constantly changing, as also the needs of customers, and this will constantly require new features and modifications. We use microservices, that will ensure this agility for you, to introduce or modify features and capabilities quickly.
Product Catalog is pre-integrated with other products in the Etiya portfolio, like CPQ or Order Management, but can also be implemented stand-alone, to serve as the central product catalog and business rule repository, and it can be integrated with the customer’s existing products as well. It also allows seamless integration with 3rd party catalogs through standard Open APIs.
Etiya offers consultation services throughout the customization and implementation processes, to find the solution that is most suitable to our partner’s needs.
With its intuitive interface, Etiya’s Catalog Configurator allows users to configure and manage a wide variety of offerings, including single and bundle deals, discounts and commitments. The Tri-Layered structure facilitates the creation of reusable building blocks, and promotes collaboration across the relevant technical, marketing, and financial departments. Its Product Lifecycle Management tools enable the controlled and collaborative launch of new products and services.
This component acts as a centralized repository, ensuring that all product and service information are organized and accessible. It also delivers offers and business rules to various sales channels. It serves as a comprehensive eligibility validator guaranteeing a consistent omnichannel shopping experience. It supports synchronization of external catalogs such as Billing Catalog or Resource Catalog.
Partner catalogs can also be effortlessly integrated, so that operators can initiate collaborative offers with external partners.
PLM is a core capability in Etiya’s Product Catalog, that allows operators to navigate the complete journey of their products, commencing from inception and introduction, advancing through phases of growth and maturity, until its retirement and withdrawal from the market.
It empowers businesses to strategically blueprint, execute, and oversee each life stage of a product. PLM ensures enhanced efficiency in product development from configuration, testing and deployment, with dynamic task assignments and phase-specific checkpoints. Adaptability to market dynamics facilitates agile product updates, supports continuous improvements, and helps operators to preserve the relevance and competitiveness of their portfolio.
Etiya PLM helps in managing all data and documents related to a product during its lifecycle with a comprehensive version control, supporting operational transparency and accountability.
It also incorporates a role-based access control mechanism, managing task assignments and data visibility. This security protocol restricts access based on user roles, establishing operational security.
